Happy Lamb: 40% Foot-Traffic Surge
Premium Hot Pot
Orchard & Tanjong Pagar
Challenge
Happy Lamb operated three premium hot pot outlets across Singapore but struggled with inconsistent foot traffic and low brand awareness among younger diners. Despite delivering high-quality ingredients and service, the chain relied heavily on walk-ins and ad-hoc promotions. Their digital presence was fragmented across platforms, and customer acquisition costs were rising without a corresponding lift in repeat visits.
Solution
Flare Creations conducted a comprehensive brand positioning audit and developed a unified growth strategy for Happy Lamb. We redesigned the customer acquisition funnel, implemented a structured social media content calendar, and optimized in-store operations to improve table turnover during peak hours. Our team also launched targeted KOL partnerships and a loyalty program to increase repeat visits across their Orchard and Tanjong Pagar outlets.
Results
Within six months, Happy Lamb recorded a 40% increase in foot traffic across all three outlets and a 32% uplift in average monthly revenue. The brand now maintains a consistent weekend waitlist and has expanded its customer base to include corporate groups and families planning celebratory meals.
40%
Foot Traffic Increase
Flare Creations transformed our brand positioning completely. Their strategic consulting team redesigned our customer acquisition funnel and streamlined our in-store experience, resulting in a remarkable turnaround within just six months.Xian Zhang, Co-Founder, Happy Lamb
Shi Kao Grill Fish: 50% Revenue Growth
Sichuan Grilled Fish
Tanjong Pagar CBD
Challenge
Shi Kao Grill Fish, a Sichuan-style grilled fish restaurant in Tanjong Pagar, faced intense competition in the CBD dining corridor. Lunch traffic was flat, and the brand lacked a signature campaign that could drive both social buzz and same-store sales. Without clear differentiation beyond price, the restaurant was losing visibility to newer entrants with stronger digital narratives.
Solution
We developed the "Unlimited Beancurd Refills" campaign, positioning Shi Kao Grill Fish as the go-to value-driven group dining experience in Tanjong Pagar. The campaign was amplified through Instagram Reels, food blogger partnerships, and geo-targeted ads within a 3km radius of the CBD. We also streamlined the menu to highlight high-margin items and trained front-of-house staff on upselling techniques.
Results
The campaign delivered a 50% increase in foot traffic within three months and doubled the weekend waitlist. Same-store sales grew by 38%, and the brand gained over 12,000 new social media followers during the campaign period, creating a sustainable pipeline of new customers.
38%
Same-Store Sales Growth
The 'Unlimited Beancurd Refills' campaign helped us stand out in Singapore's competitive F&B landscape. Combined with Flare Creations' social media marketing and targeted digital advertising, it brought significantly more customers and stronger same-store sales growth.James Chen, Co-Founder, Shi Kao Grill Fish
Mr.Triple Hotpots: 3 New Southeast Asian Markets in 12 Months
Regional Hot Pot Chain
Southeast Asia Expansion
Challenge
After establishing a loyal customer base in Singapore, Mr.Triple Hotpots wanted to expand into Southeast Asia but lacked localized brand strategy and market-entry playbooks for Bangkok, Kuala Lumpur, and Jakarta. Each market had distinct dining preferences, competitive landscapes, and regulatory requirements that made a one-size-fits-all approach risky.
Solution
Flare Creations developed market-specific brand positioning, adapted menu messaging for local palates, and identified high-traffic locations in each city. We supported launch campaigns, local influencer activations, and staff training programs to ensure consistent service quality across borders. Our team also built a centralized content library that local franchise partners could adapt while maintaining brand consistency.
Results
Mr.Triple Hotpots successfully launched in three new markets within 12 months, achieving profitability in each location within the first quarter of operation. Regional revenue now contributes 28% of total brand revenue, and the expansion framework is being used to enter two additional cities in the next fiscal year.
Q1
Profitability Timeline
28%
Regional Revenue Share
Their brand strategy work helped us penetrate three new Southeast Asian markets with confidence. Flare understands the nuances of F&B expansion like no other agency we've worked with.Steven Guo, Director, Mr.Triple Hotpots
Treasure Paradise: 2.5x Reservation Growth in 6 Months
Fine-Dining Southeast Asian
Sentosa Resort Restaurant
Challenge
Treasure Paradise, a fine-dining Southeast Asian restaurant located within a Sentosa resort, had exceptional cuisine and service but struggled to translate its in-person experience into online bookings. Their visual identity was outdated, and reservation platforms showed low conversion rates. The restaurant was also heavily dependent on hotel walk-in traffic rather than actively capturing the local Singaporean special-occasion dining market.
Solution
We overhauled the brand's visual identity with high-end food photography and cinematic video content that reflected the resort setting and culinary craftsmanship. Our team optimized the reservation journey across Chope, Quandoo, and direct channels, and launched a targeted campaign focusing on staycation guests, anniversary dinners, and corporate celebration planners.
Results
Online reservation rates increased by 2.5x within six months, and the average booking value rose by 22%. The restaurant also saw a 45% increase in private dining inquiries, allowing the team to introduce a curated chef's table experience that now accounts for 18% of monthly revenue.
45%
Private Dining Inquiries
The content production quality exceeded our expectations. Every image and video captured the soul of our restaurant, resulting in a 2.5x increase in online reservation rates within six months.Lydia, Co-Founder, Treasure Paradise
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