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The Flare Journal

Strategic Insights for F&B Growth

Where culinary passion meets strategic precision

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Practical Tips

Optimizing Your Restaurant's Digital Presence: A Strategic Guide

A step-by-step framework for building a cohesive digital ecosystem that drives reservations, builds community, and strengthens brand equity in Singapore's competitive dining market.

By Marcus Koh, Digital Lead 6 min read
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Start Media Updates

Start Media Group Expands Southeast Asia Operations

Flare Creations' parent company strengthens its regional footprint with new strategic partnerships in Kuala Lumpur, Bangkok, and Jakarta to better serve F&B brands across ASEAN.

By Amelia Tan, Communications 4 min read
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Industry Trends

Leveraging KOL Marketing for F&B Brands: ROI Analysis

Data-driven insights into influencer partnership performance across Instagram and TikTok, with benchmarks for engagement rates, conversion attribution, and budget optimisation.

By Ravi Dev, Growth Analyst 7 min read