Privacy Policy

We collect personal data that is reasonably necessary for the provision of our marketing consultancy and F&B industry services. The categories of personal data we may collect include:

• Business Contact Information: Name, job title, corporate email address, business telephone number, and registered business address.
• F&B Establishment Details: Business name, outlet locations, trading information, menu details, and branding assets required for campaign execution.
• Payment Information: Billing address, bank account details, and transaction records for service fees and campaign disbursements.
• Creator & KOL Data: Personal data of content creators, influencers, and key opinion leaders engaged for marketing campaigns, including contact details and audience demographics.
• Website & Analytics Data: IP address, browser type, device information, pages visited, and interaction patterns collected via cookies and analytics tools.

We collect personal data directly from you when you complete forms (including our Schedule Free Diagnosis consultation request), correspond with us via email, or enter into a service agreement. We may also receive data from publicly available business directories or F&B industry networks where you have made your contact details available for commercial purposes.

Your personal data is collected, used, and disclosed for the following purposes:

• Service Delivery: To provide brand strategy consulting, digital marketing, social media management, content production, and KOL campaign execution tailored to F&B clients.
• Marketing Communications: To send you industry insights, service updates, and event invitations where you have provided consent. You may opt out at any time.
• Legal & Regulatory Compliance: To comply with applicable laws, regulations, court orders, or requests from government agencies, including Singapore tax and corporate record-keeping obligations.
• Internal Analytics: To analyse service usage, improve our website experience, and refine our marketing methodologies for the F&B sector.
• Contract Administration: To manage billing, payment processing, account management, and dispute resolution.

When you submit our consultation forms, the consent checkbox states: "I consent to Flare Creations collecting and using my personal data in accordance with this Privacy Policy." Your consent is voluntary, and you may withdraw it at any time by contacting our Data Protection Officer.

We do not sell your personal data. We may disclose personal data to the following categories of recipients under the circumstances described below:

• Start Media Group Entities: As a subsidiary, we may share operational and administrative data with our parent company and affiliated entities for internal reporting, risk management, and service coordination.
• Third-Party Service Providers: We engage trusted providers for cloud hosting, data storage, email delivery, payment processing, and website analytics. These providers are contractually bound to process data only on our instructions and in compliance with the PDPA.
• F&B Industry Partners: Where necessary for joint marketing initiatives, venue collaborations, or campaign execution, we may share relevant business contact data with your prior consent.
• Legal & Regulatory Authorities: We may disclose personal data when required by law, court order, or to protect our legal rights, property, or safety, or that of our clients and partners.

All third-party disclosures are made in accordance with the PDPA's consent and notification requirements, unless an exception under the PDPA applies.

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using TLS/SSL protocols;
• Role-based access controls limiting data access to authorised personnel only;
• Regular security assessments and vulnerability monitoring;
• Secure, industry-standard cloud infrastructure with redundancy and backup protocols.

Personal data will be retained for the duration of the business relationship plus 7 years to comply with Singapore tax and corporate record-keeping requirements, or as otherwise required by law. Upon expiry of the retention period, personal data will be securely deleted, anonymised, or disposed of in accordance with our data retention schedule.

Under the Singapore PDPA, you have the following rights regarding your personal data:

• Access: You may request access to the personal data we hold about you, subject to any exceptions permitted by law.
• Correction: You may request that we correct any inaccurate or incomplete personal data.
• Withdrawal of Consent: You may withdraw your consent for the collection, use, or disclosure of your personal data at any time by submitting a written request to our Data Protection Officer. Please note that withdrawing consent may affect our ability to continue providing services to you.

We will respond to data access and correction requests within 30 days of receipt, or as stipulated under the PDPA. If you believe that your data protection rights have been breached, you may also lodge a complaint with the Personal Data Protection Commission of Singapore (PDPC).

Our website uses cookies and similar tracking technologies to enhance user experience, analyse traffic, and support our marketing efforts. The table below outlines the types of cookies we use:

Cookie Type	Purpose	Duration
Essential	Required for core site functionality, security, and navigation.	Session / Persistent
Analytics	Helps us understand visitor behaviour, traffic sources, and site performance.	1 – 24 months
Functional	Remembers preferences such as language settings and display options.	1 – 12 months
Marketing	Used to measure campaign effectiveness and deliver relevant communications.	1 – 6 months

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of our website.

Our website may contain links to external websites, including F&B industry resources, partner platforms, and news publications. These third-party sites operate independently of us and are governed by their own privacy policies. We do not accept responsibility or liability for the content, privacy practices, or security of any external website. We encourage you to review the privacy policies of any third-party sites you visit.

Our services are intended for business clientele aged 18 and above. We do not knowingly collect personal data from individuals under the age of 18. If you believe that a minor has provided us with personal data without parental consent, please contact our Data Protection Officer immediately, and we will take steps to delete such information.

As we operate across Singapore and Southeast Asia, your personal data may be transferred to, stored, or processed in countries within the ASEAN region or other jurisdictions where our service providers are located. When we transfer personal data internationally, we ensure that adequate protection measures are in place, including contractual clauses that require recipients to protect your data in a manner consistent with the PDPA.

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs. Any material changes will be communicated to you via email or a prominent notice on our website at least 30 days before the changes take effect, where required by the PDPA. Your continued use of our services after such updates constitutes acceptance of the revised Policy.

For questions regarding this Privacy Policy, please refer to our Data Protection Officer contact details below, or visit our Contact page. You may also review our Terms of Service for additional terms governing the use of our website and services.